Mackie microsite look

Mackie’s website was sorely outdated when I started managing it in 2007. Attempts to overhaul it were stopped twice due to budget constraints, but at the very least I established a uniform way of deploying microsites, which became very popular among product mangers. This look coincided with the new brand guidelines developed in 2012 and coordinated with all product packaging.

The sites were also designed for much better SEO. They were designed to be responsive, but try as I might I couldn’t get the pages out of those antiquated tables without budget to re-do the site as a whole. C’est la vie.




The template look may be set in stone, but each product still varies a bit dependent on what the content of that product is. Obviously mixer lines will differ slightly from a line array, so that had to be taken into consideration.