Alvarez 2009 Catalog
Product Photography: Earl Harper Studios
Photo Retouching: Kristina Childs
This catalog was to redefine the look of the Alvarez brand after their release of all-new headstock designs. We subtly separated the higher-end Alvarez Yairi guitars with the standard Alvarez guitars by making Yairi a dark color scheme while keeping the less expensive Alvarez guitars a light color theme. This carried through all branded materials. I also defined a new brand font, logo treatment and brand style guides.
I directed and post-processed/retouched the photo shoot, which was taken by Earl Harper Photography.