Mackie VLZ4 product launch campaign

This was the last campaign I worked on before leaving my full-time gig at LOUD Techologies. The concept was developed by myself and the rest of the Mackie marketing team and I’m sure consisted of more parts post-launch, like banner ads and other print-ad revisions. The people in the ad are real Mackie employees (as is Mackie tradition), were shot by Mackie product manager Ben Olswang with direction from myself. I did all photo retouching, layout and design as well as some of the ad copy. The microsite was built in the style I had defined when we re-designed the Mackie brand look in 2012.



vlz4 microsite